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~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of product & brand management"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Werbewirkung
Brand image
375
Markenimage
375
Brand management
304
Markenführung
304
Consumer behaviour
257
Konsumentenverhalten
257
Brand
158
Markenartikel
157
Beziehungsmarketing
90
Relationship marketing
90
Tourism marketing
56
Tourismusmarketing
56
Destination management
47
Destinationsmanagement
47
Social Web
45
Social web
45
Designation of origin
41
Herkunftsbezeichnung
41
Holiday behaviour
37
Internet marketing
37
Online-Marketing
37
Urlaubsverhalten
37
Advertising effects
33
Emotion
29
Brand loyalty
27
destination image
27
Viral marketing
26
Virales Marketing
26
Marketing management
24
Marketingmanagement
24
Tourism destination
24
Tourismusregion
24
Personality psychology
22
Persönlichkeitspsychologie
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Customer satisfaction
21
Kundenzufriedenheit
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Markentreue
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Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Banerjee, Shubhomoy
1
Beise-Zee, Rian
1
Bhappu, Anita D.
1
Bishop, Melissa
1
Blankson, Charles
1
Cai, Guoliang
1
Carvalho, Leonor Vacas de
1
Chan, Fong Yee
1
Chang, Hua
1
Clayton, Michael
1
Coffie, Stanley
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Costa, Patricio
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Danbury, Annie
1
Davtyan, Davit
1
Dwivedi, Abhishek
1
Fan, Chao
1
Gursoy, Dogan
1
Hende, Ellis van den
1
Heo, Jun
1
Hong, JungHwa
1
Jaikumar, Saravana
1
Jiang, Feng
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kalafatis, Stavros P.
1
Kennedy, Eric
1
Kidwell, Blair
1
Kim, Pielah
1
Labrecque, Lauren I.
1
Li, Jiandong
1
Li, Yongfa
1
Lim, Chi Lo
1
Liu, Lei
1
Machado, Joana Cesar
1
McDonald, Robert E.
1
Modig, Erik
1
Mogaji, Emmanuel
1
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International Journal of Research in Business and Social Science : IJRBS
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
Journal of business research : JBR
44
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
SpringerLink / Bücher
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
33
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1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
3
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
6
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
7
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
8
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
9
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
10
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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