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~isPartOf:"International Journal of the Economics of Business"
~isPartOf:"International journal of automotive technology and management : IJATM"
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International Journal of the Economics of Business
International journal of automotive technology and management : IJATM
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Advertising and Steiner's Dual Stage Model: Our Assessment
Comanor, William
;
Wilson, Thomas
- In:
International Journal of the Economics of Business
13
(
2006
)
1
,
pp. 39-44
indicating that higher prices followed when
manufacturers
can effectively spend large amounts on advertising. Since that time …
Persistent link: https://www.econbiz.de/10005437861
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Comment on: F.M. Scherer, "How US Antitrust Can Go Astray: The Brand Name Prescription Drug Litigation
Zaretsky, Henry
- In:
International Journal of the Economics of Business
4
(
1997
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10009213622
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