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~isPartOf:"International Journal of the Economics of Business"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~subject:"Distribution Margins"
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International Journal of the Economics of Business
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Advertising and Steiner's Dual Stage Model: Our Assessment
Comanor, William
;
Wilson, Thomas
- In:
International Journal of the Economics of Business
13
(
2006
)
1
,
pp. 39-44
indicating that higher prices followed when
manufacturers
can effectively spend large amounts on advertising. Since that time …
Persistent link: https://www.econbiz.de/10005437861
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