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~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Außenwerbung"
~subject:"Perception"
~type:"article"
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Outdoor advertising
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International advertising and communication : current insights and empirical findings
Journal of promotion management : innovations in planning and applied research
Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Marketing : ZFP ; journal of research and management
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
International journal of advertising : the review of marketing communications
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of urban economics
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Romanian economic and business review
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
1
Visual merchandising : the image of selling
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
2
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
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