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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Diehl, Sandra"
~subject:"Advertising effects"
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Advertising effects
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International advertising and communication : current insights and empirical findings
International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Cutting edge international research
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Electronic retailing
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Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Journal of current issues and research in advertising
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
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