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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Langner, Tobias"
~subject:"Germany"
~subject:"Werbeplanung"
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Langner, Tobias
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International advertising and communication : current insights and empirical findings
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Breaking new ground in theory and practice
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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ECONIS (ZBW)
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Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
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