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~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Außenwerbung"
~subject:"Perception"
~type:"article"
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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Marketing : ZFP ; journal of research and management
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Advanced technologies management for retailing : frameworks and cases
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Breaking new ground in theory and practice
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Conference proceedings trends in business communication 2016
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Erfolgsfaktor Innovation : mit 7 Tabellen
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International journal of advertising : the review of marketing communications
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
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Journal of advertising : official publication of the American Academy of Advertising
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Psychology & marketing
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Romanian economic and business review
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
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Visual merchandising : the image of selling
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Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
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