Kim, Yong-Mi - In: Journal of Information & Knowledge Management (JIKM) 10 (2011) 02, pp. 159-168
literature in order to investigate how knowledge plays out in the online purchasing context. The findings, derived from the … consumers' knowledge about technology and the Web are the main determining factors for online purchasing expenditures. …This study introduces two knowledge-related constructs (i.e., consumer competency and product knowledge) into online …