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~isPartOf:"International business management : readings and cases"
~isPartOf:"McGraw-Hill series in marketing and advertising"
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International business management : readings and cases
McGraw-Hill series in marketing and advertising
Harvard business review : HBR
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Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest
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1964
Persistent link: https://www.econbiz.de/10000608384
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The world customer
Dichter, Ernest
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International business management : readings and cases
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(pp. 257-267)
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1964
Persistent link: https://www.econbiz.de/10002065670
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