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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of consumer studies"
~person:"Bhardwaj, Neha"
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International business review : the official journal of the European International Business Academy
International journal of consumer studies
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Marketing at the bottom of the pyramid :
literature
review
and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
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