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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Brand equity"
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Brand equity
Brand management
33
Markenführung
33
Consumer behaviour
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Konsumentenverhalten
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Brand image
20
Markenimage
20
Beziehungsmarketing
9
Relationship marketing
9
Business ethics
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Unternehmensethik
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Brand
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Corporate Social Responsibility
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Markenartikel
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Corporate reputation
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Firmenimage
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Ethics
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Ethik
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Firm performance
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HR marketing
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International marketing
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Internationales Marketing
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Multinationales Unternehmen
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Personalmarketing
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Common method variance
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Customer perceived ethicality
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Generalizability theory
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Iglesias, Oriol
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Markovic, Stefan
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Singh, Jatinder Jit
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1
Christodoulides, George
1
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International business review : the official journal of the European International Business Academy
Journal of business ethics : JOBE
Journal of business research : JBR
40
The journal of brand management : an international journal
17
International journal of hospitality management
12
European journal of marketing : EJM
11
The journal of product & brand management
11
Antecedents and outcomes of employee-based brand equity
9
Journal of retailing and consumer services
9
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
European journal of management and business economics : EJM&BE
2
International journal of organizational analysis
2
International journal of retail & distribution management
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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1
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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