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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
~type_genre:"Conference paper"
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Search: subject_exact:"Nationalbewußtsein"
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Advertising
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Advertising appeals
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International business review : the official journal of the European International Business Academy
Journal of business research : JBR
Journal of global information management : an official publication of the Information Resources Management Association
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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International journal of quality and service sciences
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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The changing strategies of international business : how MNEs manage in a changing commercial and political landscape
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Unternehmen im globalen Umfeld - Aufsicht, Unternehmensstrafrecht, Organhaftung und Schiedsgerichtsbarkeit in Ostasien und Deutschland - fünftes Internationales Symposium der Fritz Thyssen Stiftung in Köln
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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