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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
~type_genre:"Article in journal"
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International marketing
Brand management
113
Markenführung
113
Brand image
70
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Consumer behaviour
67
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67
Brand
39
Markenartikel
39
Beziehungsmarketing
28
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28
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Shukla, Paurav
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Cawsey, Timothy
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Guang, Tian
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Gurău, Călin
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Hogan, Steve
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Hsieh, Ming Huei
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Huang, Hsiu Ying
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International business review : the official journal of the European International Business Academy
Marketing intelligence & planning
International marketing review
27
Journal of international marketing
27
Journal of business research : JBR
24
The journal of brand management : an international journal
23
Journal of international consumer marketing
12
The journal of product & brand management
11
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of hospitality management
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
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1
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin
;
Woodall, Tony
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
Saved in:
5
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
6
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
7
An international
branding
strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
8
Martas precision slides :
branding
in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
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