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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
International marketing
59
Internationales Marketing
59
Marketing management
16
Marketingmanagement
16
Brand management
13
International market entry
13
Internationaler Markteintritt
13
Markenführung
13
Consumer behaviour
12
Export
12
Multinationales Unternehmen
12
Transnational corporation
12
Firm performance
11
Unternehmenserfolg
11
Brand image
10
Markenimage
10
Export sector
8
Exportwirtschaft
8
China
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Designation of origin
6
Distribution channel
6
Herkunftsbezeichnung
6
Vertriebsweg
6
Beziehungsmarketing
5
Export performance
5
Internal branding
5
Relationship marketing
5
Business start-up
4
Confidence
4
Emerging markets
4
Globalization
4
HR marketing
4
Personalmarketing
4
Unternehmensgründung
4
Vertrauen
4
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English
12
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Abratt, Russell
1
Amine, Lyn Suzanne
1
Ar, Aybeniz Akdeniz
1
Attia, Samaa
1
Bendixen, Michael
1
Carneiro, Jorge Manoel Teixeira
1
Chansarkar, Bal
1
Costa, Camila
1
Du Preez, Rose
1
Faulkner, Margaret
1
Frank, Phillip
1
Goldszmidt, Rafael
1
Gülsoy, Tanses
1
Han, Bangwool
1
Jin, Zhongqi
1
Kapferer, Jean-Noël
1
Kara, Ali
1
Lynch, Richard L.
1
Mayrand, Marie-Eve
1
Nes, Erik Bertin
1
Pons, Frank
1
Romaniuk, Jenni
1
Schlegelmilch, Bodo B.
1
Shukla, Paurav
1
Silkoset, Ragnhild
1
Singh, Jaywant
1
Souiden, Nizar
1
Truong, Oanh
1
Valette-Florence, Pierre
1
Watchravesringkan, Kittichai
1
Yelkur, Rama
1
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International business review : the official journal of the European International Business Academy
The journal of product & brand management
International marketing review
45
Journal of international marketing
39
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
IMADI.net-Projektbericht
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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ECONIS (ZBW)
12
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1
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
2
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
3
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
4
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
5
A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Costa, Camila
;
Carneiro, Jorge Manoel Teixeira
; …
- In:
International business review : the official journal of …
25
(
2016
)
5
,
pp. 1066-1075
Persistent link: https://www.econbiz.de/10011545668
Saved in:
6
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
Saved in:
7
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi
;
Lynch, Richard L.
;
Attia, Samaa
; …
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
Saved in:
8
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
9
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
Saved in:
10
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
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