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~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Pappu, Ravi"
~person:"Silkoset, Ragnhild"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Pappu, Ravi
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International business review : the official journal of the European International Business Academy
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
Saved in:
2
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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