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~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Walters, Peter G."
~subject:"Globalisierung"
~subject:"Wettbewerbsstrategie"
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International business review : the official journal of the European International Business Academy
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Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
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