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~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Yelkur, Rama"
~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
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Animosity
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Brand image
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Buying behavior
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Consumer affinity
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International management
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International marketing
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Markenimage
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International business review : the official journal of the European International Business Academy
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Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
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