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~isPartOf:"International business strategy : theory and practice"
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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International business strategy : theory and practice
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
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