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~isPartOf:"International direct marketing : principles, best practices, marketing facts"
~subject:"Direct marketing"
~subject:"Kundenzufriedenheit"
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Direct marketing
Kundenzufriedenheit
Direktmarketing
8
Welt
4
World
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International marketing
3
Internationales Marketing
3
Deutschland
2
Germany
2
1992-2001
1
Consumer behaviour
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Consumer protection
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Copy machine
1
Customer acquisition
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Customer satisfaction
1
DHL Global Mail
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Data protection
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Datenschutz
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Druckmaschine
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Electronic Banking
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Electronic banking
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Ethnic group
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Event marketing
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Event-Marketing
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Hewlett-Packard Company <San Diego, Calif.>
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International market entry
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Internationaler Markteintritt
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Kundengewinnung
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English
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Peters, Kay
2
Curwen, Thomas
1
Hesse, Jürgen
1
Hout, Auke van den
1
Krafft, Manfred
1
Nagel, Thomas
1
Nave, Rosegret
1
Petersen, Anita
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Rinas, Diane
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Tempest, Alastair
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Williams, Jon
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International direct marketing : principles, best practices, marketing facts
Health marketing quarterly
35
Journal of retailing and consumer services
33
SpringerLink / Bücher
33
Journal of business research : JBR
29
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of hospitality marketing & management
12
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Journal of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Asia Pacific journal of marketing and logistics
10
ERIM report series research in management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Journal of global marketing
9
NBER working paper series
9
Research
9
Tourism management : research, policies, practice
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
Journal of internet commerce
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of retailing
7
Journal of targeting, measurement and analysis for marketing
7
Kundenmanagement & Electronic Commerce
7
Marketing letters : a journal of research in marketing
7
NBER Working Paper
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
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ECONIS (ZBW)
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1
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
Saved in:
2
Global planning to pinpoint local targets : how DHL Global Mail introduced an integrated direct marketing campaign in 14 countries
Nave, Rosegret
- In:
International direct marketing : principles, best …
,
(pp. 53-66)
.
2007
Persistent link: https://www.econbiz.de/10003600747
Saved in:
3
International dialog for successful acquisition of new customers
Nagel, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 77-97)
.
2007
Persistent link: https://www.econbiz.de/10003600761
Saved in:
4
A successful departure from the beaten track : inteligo identifies new prospects for its services in Poland
Hout, Auke van den
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 67-76)
.
2007
Persistent link: https://www.econbiz.de/10003600756
Saved in:
5
Segment-specific ethnomarketing : international direct marketing in domestic markets
Rinas, Diane
- In:
International direct marketing : principles, best …
,
(pp. 100-113)
.
2007
Persistent link: https://www.econbiz.de/10003600770
Saved in:
6
The HP HypeGallery : a carefully staged, event-oriented multimedia campaign
Williams, Jon
;
Curwen, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 115-127)
.
2007
Persistent link: https://www.econbiz.de/10003600775
Saved in:
7
Robinson lists for efficient direct marketing
Tempest, Alastair
- In:
International direct marketing : principles, best …
,
(pp. 129-152)
.
2007
Persistent link: https://www.econbiz.de/10003600780
Saved in:
8
International dialog marketing : consumer trends
Petersen, Anita
- In:
International direct marketing : principles, best …
,
(pp. 157-179)
.
2007
Persistent link: https://www.econbiz.de/10003600783
Saved in:
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