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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Firm performance
Brand image
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Brand management
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Brand equity
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CEO’s characteristics
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brand equity
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financial performance
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overconfident
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International entrepreneurship and management journal
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
4
IIMB management review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of the economics of business
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International journal of wine business research
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Journal of business ethics : JOBE
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Journal of global fashion marketing : JGfM
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Journal of intellectual capital
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Journal of macromarketing
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ECONIS (ZBW)
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Do CEO characteristics influence a firm's investment in brand equity? : evidence from Chinese listed firms
He, Qiuqin
;
Carrilero-Castillo, Agustín
; …
- In:
International entrepreneurship and management journal
18
(
2022
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10013170131
Saved in:
2
Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
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