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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Inventi impact: retailing & consumer services"
~subject:"Advertising"
~subject:"Brand management"
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Search: subject_exact:"Werbung mit Prominenten"
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Advertising
Brand management
Celebrity endorsement
18
Celebrity-Werbung
18
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Athletes
8
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celebrity endorsement
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Kim, Taehee
2
Arai, Akiko
1
Ceesay, Lamin B.
1
Chang, Kyungro
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Chang, Yongwan
1
Crespo, Cátia Fernandes
1
Dissanayake D. M. R.
1
Ferreira, Alcina Gaspar
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Hussain, Danish
1
Ko, Yong Jae
1
Koo, Jakeun
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Mendes, Cédric
1
Seo, Hyo Min
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Weerasiri R. A. S.
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Inventi impact: retailing & consumer services
Journal of business research : JBR
14
Journal of promotion management : JPM
9
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
The journal of brand management : an international journal
8
International journal of advertising : the review of marketing communications
7
The journal of product & brand management
7
Psychology & marketing
6
Journal of global marketing
5
Journal of marketing management : MM
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
European journal of marketing
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Pakistan journal of commerce and social sciences
2
South Asian journal of management : SAJM
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
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1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
4
Consumer-brand association : determinants of consumer bank switching intention, case of the Gambia retail banking sector
Ceesay, Lamin B.
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10012130300
Saved in:
5
The impact of perceived effectiveness of celebrity endorsement on perceived brand personality
Dissanayake D. M. R.
;
Weerasiri R. A. S.
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10012145741
Saved in:
6
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
7
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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