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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
Celebrity endorsement
40
Celebrity-Werbung
40
Advertising effects
22
Werbewirkung
22
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
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Athletes
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Brand management in emerging markets : theories and practice
1
Business and Economic Research : BER
1
Corporate reputation review
1
Cutting edge international research
1
Dissertationen / Universität St. Gallen
1
European business review
1
European journal of international management : EJIM
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ECONIS (ZBW)
17
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1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
4
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
5
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
6
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
7
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
8
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
9
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
10
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
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