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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of marketing communications"
~person:"Crespo, Cátia Fernandes"
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Crespo, Cátia Fernandes
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of customer behaviour
Journal of marketing communications
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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