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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of customer behaviour"
~person:"Jackson, Vanessa"
~person:"Lee, Jung-Gyo"
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2
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of customer behaviour
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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2
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
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