//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of customer behaviour"
~person:"Nisbett, Gwen S."
~subject:"Sportler"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sportler
Advertising effects
1
Athletes
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Endorsements
1
Konsumentenverhalten
1
Markenimage
1
Message evaluation
1
Parasocial relationships
1
Reactance
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Nisbett, Gwen S.
Kim, Taehee
2
Ko, Yong Jae
2
Arai, Akiko
1
Chang, Kyungro
1
Chang, Yongwan
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Graham, Mary A.
1
Jackson, Vanessa
1
Kim, Daehwan
1
Koo, Jakeun
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lee, Min-Young
1
Mendes, Cédric
1
Pansari, Anita
1
Park, Jaejin
1
Roy, Subhadip
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Tasci, Asli
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of customer behaviour
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->