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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Brigham, Christopher"
~person:"Gaur, Sanjaya Singh"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Celebrity endorsement
2
Advertising effects
1
Attitude
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Banner advertisement
1
Congruity
1
Consumer behaviour
1
Credibility
1
Emerging economies
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Endorsement
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Future intention
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Glaubwürdigkeit
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Internet marketing
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Konsumentenverhalten
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Brigham, Christopher
Gaur, Sanjaya Singh
Kim, Taehee
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Ko, Yong Jae
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
2
Ohanian's celebrity endorsers' credibility scale : evaluation and validation in the context of an emerging economy
Gaur, Sanjaya Singh
;
Tiwari, Shalini Pathak
;
Bathula, Hanoku
- In:
International journal of Indian culture and business …
5
(
2012
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10009549625
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