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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Brigham, Christopher"
~person:"Lee, Joon Sung"
~subject:"Sportmarketing"
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Sportmarketing
Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Werbewirkung
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Associative memory network model
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Lee, Joon Sung
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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