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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Celebrity endorsement
15
Celebrity-Werbung
15
Advertising effects
11
Werbewirkung
11
Athletes
8
Consumer behaviour
8
Konsumentenverhalten
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Sportler
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Brand image
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Markenimage
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Sportmarketing
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Sports marketing
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Endorsement
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India
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Indien
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Markenführung
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Advertising
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Brand extension
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Internet marketing
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Markentransfer
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Online-Marketing
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Professional sports
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Profisport
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Werbung
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celebrity endorsement
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Advertising contexts
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Artists
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athlete reputational crisis
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Athletic performance
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Attitude
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Banner advertisement
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Bibliometrics
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Bibliometrie
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Brand engagement
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Brand extensions
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Brand personality
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Aufsatz in Zeitschrift
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Arai, Akiko
1
Chang, Yongwan
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Kim, Taehee
1
Ko, Yong Jae
1
Koo, Jakeun
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Mendes, Cédric
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Tasci, Asli
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Business and Economic Research : BER
1
Corporate reputation review
1
European business review
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IIMB management review
1
Innovation: organization & management : IOM
1
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ECONIS (ZBW)
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Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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