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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"The journal of consumer marketing"
~person:"Fetscherin, Marc"
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What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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