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~isPartOf:"International journal of Indian culture and business management"
~subject:"Konsumentenverhalten"
~subject:"Personalmarketing"
~type:"article"
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Konsumentenverhalten
Personalmarketing
BCB
1
Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Markenartikel
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Markenführung
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Markenimage
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Markentreue
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Relationship marketing
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brand citizenship behaviour
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brand commitment
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internal branding
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Heggde, Githa S.
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Tampi, Gayatri Sasi
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International journal of Indian culture and business management
The journal of product & brand management
7
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of strategic marketing
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
1
Corporate reputation review
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
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European management journal
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Global business review
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Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of business excellence
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Journal of business research : JBR
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Journal of business strategies
1
Journal of business strategies : JBS
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Journal of financial services marketing : JFSM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Nonprofit and voluntary sector quarterly
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Review of economics and development studies
1
Services marketing quarterly
1
Strategic outsourcing : an International journal
1
The Routledge companion to contemporary brand management
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The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : the surrey quarterly review
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The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
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