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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Reijmersdal, Eva A. van"
~subject:"Internet marketing"
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Internet marketing
Advertising effects
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Reijmersdal, Eva A. van
Goldsmith, Ronald E.
3
Al-Adwan, Ahmad Samed
2
Bernritter, Stefan F.
2
Kitchen, Philip J.
2
Malthouse, Edward C.
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Designing and communicating experience
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
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Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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