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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Internet marketing"
~subject:"Vertrauen"
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Search: subject:"Konsumentenverhalten"
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Internet marketing
Vertrauen
Consumer behaviour
315
Konsumentenverhalten
315
Advertising effects
100
Werbewirkung
100
Online retailing
88
Online-Handel
88
Advertising
78
Werbung
78
Online-Marketing
74
Brand management
54
Markenführung
54
Social Web
54
Social web
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49
Electronic Commerce
49
Brand image
48
Markenimage
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Beziehungsmarketing
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Relationship marketing
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consumer behaviour
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88
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Goldsmith, Ronald E.
3
Al-Adwan, Ahmad Samed
2
Bernritter, Stefan F.
2
Donthu, Naveen
2
Hazari, Sunil
2
Khare, Arpita
2
Kitchen, Philip J.
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Sethna, Beheruz N.
2
Smit, Edith G.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amiruddin Ahamat
1
Amritesh
1
Anghelcev, George
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Arroyo-Cañada, Francisco Javier
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bajpai, Naval
1
Barbosa, Belem
1
Bateman, Patrick J.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellenger, Danny N.
1
Bergiel, Blaise
1
Bergkvist, Lars
1
Bertoncelj, Andrej
1
Bhardwaj, Preshth
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
236
Journal of business research : JBR
227
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of hospitality management
83
Journal of marketing communications
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of advertising : the review of marketing communications
67
Journal of internet commerce
66
The journal of product & brand management
61
Journal of promotion management : innovations in planning and applied research
58
Cogent business & management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Psychology & marketing
46
Asia Pacific journal of marketing and logistics
45
Electronic commerce research
45
International journal of consumer studies
45
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of contemporary hospitality management
39
Tourism management : research, policies, practice
38
Journal of hospitality marketing & management
37
Technological forecasting & social change : an international journal
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
Journal of travel and tourism marketing
36
Marketing intelligence & planning
35
The journal of brand management : an international journal
35
International journal of technology marketing : IJTMkt
34
Information systems research : ISR
33
Journal of electronic commerce research : JECR
33
International journal of business information systems : IJBIS
32
Journal of management information systems : JMIS
32
Journal of promotion management : JPM
32
International journal of retail & distribution management
31
Journal of marketing
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of advertising research
30
Journal of international consumer marketing
30
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ECONIS (ZBW)
88
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
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