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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
315
Konsumentenverhalten
315
Advertising effects
100
Werbewirkung
100
Online retailing
88
Online-Handel
88
Advertising
78
Werbung
78
Online-Marketing
74
Brand management
54
Markenführung
54
Social Web
54
Social web
54
E-commerce
49
Electronic Commerce
49
Brand image
48
Markenimage
48
Beziehungsmarketing
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Kundenzufriedenheit
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34
Virales Marketing
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consumer behaviour
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74
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Goldsmith, Ronald E.
3
Al-Adwan, Ahmad Samed
2
Bernritter, Stefan F.
2
Kitchen, Philip J.
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Smit, Edith G.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Anghelcev, George
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Bove, Liliana L.
1
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1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Buijzen, Moniek
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cauberghe, Veroline
1
Cazier, Joseph A.
1
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
74
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61
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
62
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 399-424
Persistent link: https://www.econbiz.de/10009301345
Saved in:
63
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
64
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
65
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
66
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
67
The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou
;
Korneliussen, Tor
;
Grønhaug, Kjell
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10003887889
Saved in:
68
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
69
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
Saved in:
70
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
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