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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of industrial organization"
~source:"econis"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
International journal of industrial organization
Journal of cultural economics
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Journal of business research : JBR
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Applied economics letters
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Economic inquiry : journal of the Western Economic Association International
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
Piracy and box office movie revenues : evidence from Megaupload
Peukert, Christian
;
Claussen, Jörg
;
Kretschmer, Tobias
- In:
International journal of industrial organization
52
(
2017
),
pp. 188-215
Persistent link: https://www.econbiz.de/10011820273
Saved in:
4
Cheap Tuesdays and the demand for cinema
DeRoos, Nicolas
;
McKenzie, Jordi
- In:
International journal of industrial organization
33
(
2014
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010462776
Saved in:
5
Gone in 60 seconds : the impact of the Megaupload shutdown on movie sales
Danaher, Brett
;
Smith, Michael D.
- In:
International journal of industrial organization
33
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010462885
Saved in:
6
The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
7
Retailer entry conditions and wholesaler conduct : the theatrical distribution of motion pictures
Moul, Charles C.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 966-983
Persistent link: https://www.econbiz.de/10003724544
Saved in:
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