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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International review on public and non-profit marketing"
~subject:"India"
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Search: subject_exact:"Cause-related marketing"
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International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
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Technological and Managerial Strategies for Next Generation Transformation, 2017
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
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