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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~language:"eng"
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Search: subject_exact:"Advertising"
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Advertising
216
Werbung
214
Advertising effects
150
Werbewirkung
150
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
36
Online-Marketing
36
advertising
31
USA
28
United States
28
Brand management
23
Markenführung
23
Gender
22
Geschlecht
22
Brand image
19
Markenimage
19
Children
16
Kinder
16
Psychology of advertising
16
Werbepsychologie
16
Cultural identity
15
Kulturelle Identität
15
Social Web
14
Social web
14
Target group
14
Zielgruppe
14
Brand
13
International marketing
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Internationales Marketing
13
Markenartikel
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Advertising planning
11
Comparison
11
Vergleich
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Werbeplanung
11
Creativity
10
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10
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Eisend, Martin
8
Taylor, Charles Raymond
8
Mueller, Barbara
6
Armstrong, Jon Scott
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Carlson, Les
3
Chang, Chun-tuan
3
Cheong, Yunjae
3
Choi, Hojoon
3
Desmarais, Fabrice
3
Grau, Stacy Landreth
3
Hornikx, Jos
3
Huh, Jisu
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Chen, Huan
2
Choi, Sejung Marina
2
Czarnecka, Barbara
2
Dahlén, Micael
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
Journal of advertising research
204
International journal of advertising : the review of marketing communications
196
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
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ECONIS (ZBW)
219
Showing
1
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10
of
219
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1
Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014515036
Saved in:
2
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
8
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
9
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
10
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
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