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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~person:"Chang, Chun-tuan"
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Chang, Chun-tuan
Eisend, Martin
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Taylor, Charles Raymond
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Mueller, Barbara
6
Armstrong, Jon Scott
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Rozendaal, Esther
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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2
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
3
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
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