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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~person:"Czarnecka, Barbara"
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Czarnecka, Barbara
Eisend, Martin
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
Business & Management/Marketing
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Journal of customer behaviour
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Journal of euromarketing
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Journal of promotion management : JPM
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informa business
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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2
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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