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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Branding history"
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International journal of advertising : the quarterly review of marketing communications
Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
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Journal of strategic marketing
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Journal of promotion management : JPM
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Sport, Business and Management : an international journal ; SBM
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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International journal of business and globalisation : IJBG
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The journal of product & brand management
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International journal of event and festival management
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International journal of revenue management : IJRM
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Journal of business strategy
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of managerial issues : JMI
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Journal of marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Markenkommunikation und Beziehungsmarketing
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Marketing : ZFP ; journal of research and management
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Marketing analysis in sport business : global perspectives
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge sports marketing
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Springer Gabler Research
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Springer eBook Collection
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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
2
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
3
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
4
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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