//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Choi, Yung Kyun"
~subject:"Football"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"event marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Football
Asia
1
Asian consumers
1
Asien
1
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
1
Customer value
1
East Asia
1
Event marketing
1
Event-Marketing
1
Fußball
1
Konsumentenverhalten
1
Kundenwert
1
Markenimage
1
Ostasien
1
Relationship marketing
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport event
1
Sportmarketing
1
Sports
1
Sports marketing
1
Sportveranstaltung
1
attitude toward sponsor
1
brand image
1
brand loyalty
1
customer equity
1
sponsorship event congruence
1
sporting event experience search
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Choi, Yung Kyun
Choi, Jiwon
1
Davis, John A.
1
Han, Sangpil
1
Kim, Hyunchil
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Ki-young
1
Liu, Honglei
1
Peng, Siqing
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->