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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Persönlichkeitspsychologie
Brand image
191
Markenimage
191
Consumer behaviour
161
Konsumentenverhalten
161
Brand management
111
Markenführung
111
Brand
67
Markenartikel
67
Advertising effects
42
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Designation of origin
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purchase intention
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Guzman, Francisco
2
Aktan, Murat
1
Anjam, Mahwish
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Aurand, Timothy W.
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Blanes, Ramona
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Bose, Mousumi
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Das, Enny
1
Fabrize, Robert O.
1
Fazli-Salehi, Reza
1
Ferguson, Graham
1
Kellaris, James J.
1
Kennedy, Eric
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Korai, Bernard
1
Krishnan, Vijaykumar
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Laagland, Tessa
1
Lau, Kong Cheen
1
Machleit, Karen A.
1
Madadi, Rozbeh
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Saenger, Christina
1
Salmi Mohd Isa
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Shaian Kiumarsi
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Sugitani, Yoko
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Thurasamy Ramayah
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Torres, Ivonne M.
1
Vermeulen, Ivar
1
Yang, Shaohua
1
Ye, Lilly
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Zúñiga, Miguel Ángel
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International journal of advertising : the quarterly review of marketing communications
Journal of international consumer marketing
The journal of consumer marketing
Journal of business research : JBR
37
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
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ECONIS (ZBW)
14
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14
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1
A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Aktan, Murat
;
Anjam, Mahwish
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
Saved in:
2
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
3
The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua
;
Salmi Mohd Isa
;
Thurasamy Ramayah
; …
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
Saved in:
4
The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
Saved in:
5
Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
Saved in:
6
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
7
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
8
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
9
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
10
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
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