//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Profisport"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Profisport
United States
Sportmarketing
14
Sports marketing
14
Sponsoring
8
Sponsorship
8
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Brand image
5
Markenimage
5
Sport
4
Sport event
4
Sports
4
Sportveranstaltung
4
Event marketing
3
Event-Marketing
3
sponsorship
3
Advertising
2
Beziehungsmarketing
2
Football
2
Fußball
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Netherlands
2
Niederlande
2
Professional sports
2
Relationship marketing
2
USA
2
Werbung
2
sports
2
2001-2009
1
Asia
1
Asian consumers
1
Asien
1
Athletes
1
Ball game
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Abdourazakou, Yann
1
Apostolopoulou, Artemisia
1
Cheong, Yunjae
1
Crowther, Philip
1
Do, Hyunji
1
Donlan, Leah
1
Kim, Hyuksoo
1
Kim, Kihan
1
Ko, Eunju
1
Papadimitriou, Dimitra
1
Park, Sun-Young
1
Sauer, Paul L.
1
Siomkos, George J.
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Woodside, Arch G.
1
Yim, Mark Yi-Cheon
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
International journal of sport management and marketing : IJSMM
113
Sport marketing quarterly : preferred journal of the Sport Marketing Association
108
Journal of sport management : the official journal of the North American Society of Sport Management
93
International journal of sports marketing & sponsorship
88
Sport management review
83
European Sport management quarterly : ESMQ
79
Journal of sports economics
23
Journal of business research : JBR
18
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
16
International sports marketing : principles and perspectives
10
Journal of strategic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of operational research : EJOR
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Asia Pacific journal of marketing and logistics
6
Routledge international handbooks
6
Services marketing quarterly
6
Sport marketing in a global environment : strategic perspectives
5
SpringerLink / Bücher
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of historical research in marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
Saved in:
2
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
3
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
6
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->