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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"United States"
~subject:"Werbewirkung"
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Search: subject_exact:"Sportmarketing"
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Brand management
United States
Werbewirkung
Sportmarketing
14
Sports marketing
14
Sponsoring
8
Sponsorship
8
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Sport
4
Sport event
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Sports
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3
Event-Marketing
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sponsorship
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Markenführung
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Marketing management
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Marketingmanagement
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Relationship marketing
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2001-2009
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Abdourazakou, Yann
1
Boutsouki, Christina
1
Cheong, Yunjae
1
Cobbs, Joe
1
Crowther, Philip
1
Do, Hyunji
1
Donlan, Leah
1
Groza, Mark D.
1
Hatzithomas, Leonidas
1
Karg, Adam
1
Kim, Hyuksoo
1
Kim, Kihan
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Ko, Eunju
1
McDonald, Heath
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Park, Sun-Young
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Sauer, Paul L.
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Schaefers, Tobias
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Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Woodside, Arch G.
1
Yim, Mark Yi-Cheon
1
Ziamou, Paschalina
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
74
International journal of sport management and marketing : IJSMM
57
International journal of sports marketing & sponsorship
46
Journal of sport management : the official journal of the North American Society of Sport Management
41
Sport management review
35
European Sport management quarterly : ESMQ
29
Journal of business research : JBR
11
Journal of strategic marketing
9
Sport, Business and Management : an international journal ; SBM
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
6
Journal of promotion management : JPM
6
Journal of sports economics
5
Asia Pacific journal of marketing and logistics
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of managerial issues : JMI
2
Journal of marketing
2
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
2
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
3
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
6
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
7
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
Saved in:
8
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
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