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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Privater Haushalt"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing research : JMR
The journal of product innovation management : an international publication of the Product Development & Management Association
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Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
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