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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Biswas, Abhijit"
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Biswas, Abhijit
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
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