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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Internet marketing"
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Brand management
Internet marketing
Consumer behaviour
310
Konsumentenverhalten
310
Advertising effects
149
Werbewirkung
149
Advertising
111
Werbung
111
Markenführung
78
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Dens, Nathalie
4
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4
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3
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Kim, Eunice
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
Journal of business research : JBR
515
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
266
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
104
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
70
International journal of consumer studies
65
Marketing letters : a journal of research in marketing
65
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
SpringerLink / Bücher
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
58
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
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ECONIS (ZBW)
118
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
5
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
7
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
8
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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