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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Virales Marketing"
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Virales Marketing
Mobile Marketing
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International journal of advertising : the quarterly review of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Working paper / National Bureau of Economic Research, Inc.
Corporate communications : an international journal
1
Digital advertising : theory and research
1
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
3
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
4
Creative determinants of viral video viewing
Southgate, Duncan
;
Westoby, Nikki
;
Page, Graham
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10008649372
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