//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kognitionspsychologie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Cognition
24
Kognition
24
Konsumentenverhalten
19
Advertising effects
13
Werbewirkung
13
Advertising
6
Werbung
6
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Brand management
3
Children
3
Emotion
3
Kinder
3
Markenführung
3
Product Placement
3
Product placement
3
Target group
3
Zielgruppe
3
Cognitive load
2
Einzelhandel
2
Einzelhandelspreis
2
Gender
2
Geschlecht
2
Humor
2
Internet marketing
2
Online-Marketing
2
Perception
2
Pricing
2
Psychology of advertising
2
Retail price
2
Retail trade
2
Wahrnehmung
2
Werbepsychologie
2
brand attitude
2
children
2
need for cognition
2
Aesthetics
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Conference paper
2
Konferenzbeitrag
2
Language
All
English
19
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Grewal, Dhruv
2
Pelsmacker, Patrick de
2
Aydınoğlu, Nilüfer Z.
1
Baack, Daniel W.
1
Bambauer-Sachse, Silke
1
Biswas, Abhijit
1
Burman, Bidisha
1
Cauberghe, Veroline
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Enkawa, Takao
1
Frank, Björn
1
Goodstein, Ronald Charles
1
Herrmann, Jean-Luc
1
Hudders, Liselot
1
Jiang, Lan
1
Kacha, Mathieu
1
Khoshghadam, Leila
1
Kim, Ji Yoon
1
Krishna, Aradhna
1
Lee, Doo-Hee
1
Lee, Yu-Kang
1
Liu-Thompkins, Yuping
1
Lurie, Nicholas H.
1
Malkewitz, Keven
1
Matthes, Jörg
1
Morwitz, Vicki G.
1
Naderer, Brigitte
1
Orth, Ulrich R.
1
Panic, Katarina
1
Price, Robert
1
Puccinelli, Nancy M.
1
Raghubir, Priya
1
Rong, Chen
1
Santana, Shelle
1
Schvaneveldt, Shane J.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of retailing
Journal of business research : JBR
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Psychology & marketing
25
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
15
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
Tourism management : research, policies, practice
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of international consumer marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
The journal of product & brand management
7
Handbook of consumer psychology
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of retail & distribution management
6
Journal of business ethics : JOBE
6
Journal of economic behavior & organization : JEBO
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
SpringerLink / Bücher
6
The service industries journal
6
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping
;
Khoshghadam, Leila
;
Shoushtari, …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
Saved in:
2
The role of numbers in the customer journey
Santana, Shelle
;
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012295814
Saved in:
3
The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing
;
Rong, Chen
;
Jiang, Lan
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
Saved in:
4
More than aesthetic : visual boundaries and perceived variety
Wen, Na
;
Lurie, Nicholas H.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 86-98
Persistent link: https://www.econbiz.de/10012130011
Saved in:
5
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
6
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
7
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->