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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Consumer motivation
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
European journal of marketing : EJM
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Journal of electronic commerce research : JECR
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Journal of advertising : official publication of the American Academy of Advertising
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
Saved in:
2
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
3
How do storefront windows displays influence entering decisions of clothing stores?
Oh, Hyunjoo
;
Petrie, Jenny
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009507909
Saved in:
4
Does store image influence demand for organic store brands?
Ngobo, Paul-Valentin
;
Jean, Sylvie
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 621-628
Persistent link: https://www.econbiz.de/10009655498
Saved in:
5
Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya
;
Lee, Seung-eun
;
MacGillivray, Maureen
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 613-620
Persistent link: https://www.econbiz.de/10009655499
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