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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Social web"
~subject:"Sportmarketing"
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Social web
Sportmarketing
Brand image
106
Markenimage
106
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
66
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66
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Almubarak, Alanoud F.
1
Bernritter, Stefan F.
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International journal of advertising : the quarterly review of marketing communications
Journal of strategic marketing
Journal of business research : JBR
68
The journal of brand management : an international journal
41
The journal of product & brand management
41
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
International journal of sport management and marketing : IJSMM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sports marketing & sponsorship
17
European Sport management quarterly : ESMQ
16
Sport management review
16
Journal of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Cogent business & management
12
Tourism management : research, policies, practice
12
Asia Pacific journal of marketing and logistics
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
11
Psychology & marketing
10
Tourism management perspectives : TMP
10
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Journal of fashion marketing and management
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Business horizons
7
European journal of marketing : EJM
7
International journal of technology marketing : IJTMkt
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
Global business review
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
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ECONIS (ZBW)
17
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1
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
2
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
5
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
6
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
7
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
9
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
10
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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